About Us

Thank you for taking the time to visit our site. 
Fitt Premium Lures was born from a relentless obsession with fishing, particularly Smallmouth Bass fishing.
When the opportunity to acquire the formerly "Winco Custom Lures" presented itself, we jumped at the chance.
Al Winco enjoys a nearly "cult" following. There is no question that his lures catch fish, but his attention to detail and quality are the reason smallmouth anglers keep coming back. For those who have fished Winco lures, we aspire to continue providing the best fishing experience you have become accustom to. We hope to hear from you. Thank you for your trust.